Art Direction | Branding
Create a campaign on a serious problem that we care about and are affected by. Learn about how and why this issue is being handle the way it is and what can be done to change it.
For this project, my approach was to create and design a campaign that brings awareness to the fact that politicians are being funded to not take action and not make policies on climate change. I chose to create  billboard ads in high traffic areas to grab as much attention as possible  by having strong contrasting images that are eye catching and can evoke a sense of urgency. The motion graphics are a tool in grabbing the viewers attention by being placed in highly populated areas that might not be as affected as the places in California or Australia.
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