GOPTICS
Trademark | Branding
Trademark | Branding
OVERVIEW
Goptics is a new up-and-coming retail store that specializes in selling binoculars alongside hiking gear, helping explorers embark on new journeys.
Goptics is a new up-and-coming retail store that specializes in selling binoculars alongside hiking gear, helping explorers embark on new journeys.
CHALLENGE
Create a trademark and brand identity.
Create a trademark and brand identity.
SOLUTION
The approach for this project was to create a fun and exciting brand voice, that can attract newcomers and longtime explorers. I chose a diverse color palette to be able to be expressive and two typefaces, Avenir and Lora to be both, simple and eloquent. To generate new customers, I designed gear that is more aesthetically pleasing and would be 'cost efficient' compared to other competitors.
The approach for this project was to create a fun and exciting brand voice, that can attract newcomers and longtime explorers. I chose a diverse color palette to be able to be expressive and two typefaces, Avenir and Lora to be both, simple and eloquent. To generate new customers, I designed gear that is more aesthetically pleasing and would be 'cost efficient' compared to other competitors.
LOGO MARK
LOGO PROCESS
TYPOGRAPHY
COLOR PALETTE
BUSINESS CARDS
GOPTIC MODELS
MERCH
BILLBOARD AD
HYDRO FLASK & BACKPACK
MONTHLY SUBSCRIPTION MAGAZINE
GOPTICS APP
