.STRANDBERG*
UX | UI
Overview
Strandberg is a company based in
Uppsala, Sweden, created by Ola Strandberg, who reimagined what a guitar could be. The brand represents ergonomics, playability, quality, innovation and design in an excellent sounding package.

Challenge

Redesign a website so that it is easy to navigate and use.
Solution
Strandbergs original website is overly cluttered with excessive information and random pitch sales, so my approach was to simplify it by removing a lot of the copy. I relied on the shape and form of the guitars to carry the message that they're trying to sale, simplicity.
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